From New York Incubator Member and Mom-to-Be Brooke Emery. Her website is Attraction Boutique.
When thinking about partnership, you might be surprised I am grateful for all the partnerships over the last few years that haven’t worked out. Before entering into any partnership, after; discovering what I don’t want, I use my favorite tool, A Strategic Attraction Plan© (perfect customers, included) that helps you attract any relationship that you want by using a 4 part process which is what I am licensed to teach and coach people.
After getting clear about what you don’t want, you can then compile a very clear list about what you do want. For example, last year I entered into a partnership on a project with a woman who had most of the characteristics and attributes I would want. However what I didn’t realize that she didn’t know about the Law of Attraction and had a negative outlook on life that it would get in the way. It felt like I
was rowing the boat one way with my intention, and she was rowing the boat the other way with her fear and negativity and then we weren’t going anywhere.
As a strategic attraction coach and spiritual mentor with a background in marketing/pr/advertising, this was very frustrating to me and I learned a very valuable lesson and found the gift in the situation. I realized that it was important to me that my partners believe in the Law of Attraction. Another really important part in picking a partner is really getting clear about what your strengths are and what you want to provide and what you want your role to be? And also get specific on all the things you don’t want to be responsible for and don’t want to do so that you can be really clear about what your ideal partner’s roles will be. With my own history in partnership a lot of times we are attracted to people who are like us, which isn’t necessarily a good thing. Because chances are you like do the same things and you don’t like doing the same things which means –there will be work that you both want to do and then will resent it when there are people out there who love to do the things you don’t like to do –what a concept! Also, be willing to have the tough conversations when starting a partnership. My friend and legal advisor, Nance Schick, always recommends reading the book The Partnership Charter by David Gage. It really lays out all the possible issues and it’s also important to know what happens if you want to get out. Once that’s clear chances are you are set up to win.
For myself, I was attracting a lot of people who wanted to start business partnerships, however, I discovered I like to mentor businesses as well; to create Strategic Alliances and Joint ventures
where businesses can come together to leverage on each others’ strengths, lists, and other resources to create $$$ for one another or just good karma. This is the wave of the future and my favorite
passion which is connecting. I discovered that I can provide people with is a business development mentor package where I get to help people develop their ideas and take percentages with out having to set up a business with everyone. That way I get to play in the sandbox with everyone.
A lot of times I will collaborate or joint venture with other coaches. I don’t believe in competition and my perfect customer is not necessarily their perfect customer and vice versa – so why not create an alliance where we can refer business to each other rather than compete?! I truly believe in abundance and that there is more than enough for everyone.
So if someone calls me for something that I can’t provide, I have people to send their way and it’s reciprocal! I recommend creating referral programs, however good karma is always nice too!
For me, my best partner is and always will be spirit which allows me to trust my intuition, let go of the negative chatter, and have total faith that all that I desire or better is on its way. I love to partner with people who want to have me help them create packages and JV situations as well as those who want to receive the gifts of their inner guidance and trust spirit.
Okay –happy partnering!