If you use Facebook for personal reasons, you can certainly use it to help your business, whether you have a service or product based business. Facebook developed a way for your business to have a presence in its social network: the Page. A Page is an interactive, well, page, that showcases whatever you can think of regarding your business. A Page can't have friends, but people can "fan" it, or become a fan (ps: a Page cannot become a fan of another Page). And fans are good. Here's what happens when your Facebook page has fans:
- Updates: you can send updates about your products or services to your fans
- Logo: your logo shows up on their profile page in a little square shape
- Pictures: you can post pictures of your products, or of any other type of graphic
- Applications: Pages are able to work with Applications. Applications are the tools that make your page interactive with people viewing your Page. Here are some examples of applications being used on the Ladies Who Launch page (ahem...have you fanned it yet??)
How to Create a Facebook Page
When you are logged into your account in Facebook, look to the left of your screen, and under Applications, there should be "Ads and Pages". Click it. If it's not there, do a search for it, and you may get it that way.
Look around for a button that says "+ Create Page". Click it.
Fill in the questions they ask you. If your business does not depend on Local results, then you probably want the second option, which is "Brand or Product", and then you'll get another pulldown.
Naming your page: I'm pretty sure that once you insert the name of your page, you can't change it. So no typos! But you could always create another one.
Examples of Applications for the Page
The nice thing about Pages, vs Groups, is that you can add more things to them, like an RSS feed box, or a "Big Photo" or other applications. Here is what they look like on the Ladies Who Launch Facebook Page:
Good luck and have fun!!