Getting the Message Out

How is that what makes something fun can also make it stressful?  Such is the bi-polar existence I have begun to live since I decided to leave the big corporate job and 'run my own nice little business'.  I enjoy learning new things and investigating opportunities and resources BUT the frustration that come along with that can reach high levels some days!  I think you understand.  I've invented, patented, found manufacturer and am currently marketing the TwiddleMuff.  Perhaps you've heard of it?  Not likely but I hope one day that it's as common as Beanie Babies although the target audience is the other end of the life cycle.  The TwiddleMuff (and its variations) is a therapeutic, hand warming, gadget laden product to give the frail elderly comfort and activity.  There is lots of description and photos at the website:  http://www.beaulily.com and I invite you to have a look and give me any feedback you'd care to.  Meanwhile, I'm learning through Ladies Who Launch that the best way to move product is through free editoral.  So, while FREE is great...it's a lot more effort to find and persuade editors that they should highlight your product in their magazine or newspaper.  Taking out an ad is quicker but without the returns.  Is that what other people are finding?  I'd be glad to share with you what works and what doesn't as I move my business forward and work to get TwiddleMuffs into the hands of all the elderly that would appreciate them.